Moving from the original concept of Schuberth, who was convinced that the dress makes the identity of a girl, the next collection will focus on the primogenial identity’s syntagms, combining the sartorial cut with the modern uniqueness, natural fabrics with new ones.

From 2010 the licensing action will start, and Schuberth will explore also the field of perfumes and accessories, catching the tradition of the grand and historic fragrance “Schu-schu” by Schuberth.