Memorable as his creations, unforgettable as the women that loved him, coming back after 50 years: Schu!. The First fragrance of Emilio Schuberth. Schu is a trip into a woman-s dream adhored as a goddes , loved like a diva, beautiful like a princess, desired as every woman would like. The concept of luxury, sexy and glamour that belonged to the ages of ‘La dolce vita’ , its main charachters and its unconventional behaviours. A golden period for fashion and Emilio Schuberth has been a key interpreter, loved the women by dressing them with his divine creations and dedicating them a unique perfume: Schu. Today the fragrance come back.