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Every Diva is a woman and every woman is a Diva

EMILIO SCHUBERTH: THE TAILOR OF THE STARS

THE BIRTH OF MADE IN ITALY

Emilio Schuberth was the tailor whose destiny was written to become the founder of the Italian fashion industry. Born in Naples in 1904, he moved from Naples to Rome, but thanks to his exuberant creativity and strong fashion sense, he quickly reached every destination in the fashion scene of the time, from Paris to New York, passing through Berlin and many others. He traveled extensively through Asia, where he was inspired by the color palettes and vibrations, but always remaining faithful to the Made in Italy guidelines, which he was developing with others at the time.

THE GOLDEN AGE

Emilio Schuberth was known as “the tailor of the divas.” Some of his masterpieces were designed to be worn by Princess Soraya, Rita Hayworth, Ingrid Bergman, Bette Davis, Brigitte Bardot, Sophia Loren, Gina Lollobrigida, and Anna Magnani. Every woman dreamed of a Schuberth dress for their wedding, and his name was flaunted on the invitation, “bridal dress made by Emilio Schuberth.” What they all sought in a Schuberth creation wasn’t just spectacular gowns, but the feeling of being a star.

HOLLYWOOD ON THE TIBER

Putting his signature on every outfit he wore or played himself in, Emilio Schuberth’s collaboration was highly sought after for the films of ‘Hollywood on the Tiber’ (as the Cinecittà film industry in Rome was called).

VIRTUAL MUSEUM

Virtual Museum is an innovative digital platform showcasing the rich history, craftsmanship, and cultural significance of tailoring traditions from around the world. Through immersive virtual exhibitions, visitors can explore the evolution of tailoring techniques, the influence of fashion movements, and the stories behind iconic garments. From bespoke suits to traditional costumes, this virtual museum celebrates the art and legacy of tailoring, offering an engaging and educational experience for enthusiasts and scholars.

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EMILIO SCHUBERTH PERFUME

He was known as “the tailor to the stars,” a living symbol of luxury and beauty. He paraded through the streets of Rome in his coffee-colored car, wrapped in a distinctive fur coat and adorned with unique rings that gave his style an aura of exclusivity.

The nickname “Chic Schu Scia” encapsulated his entire essence: Chic , like the style of the women he dressed; Scia’ , a tribute to the countless collections dedicated to Princess Soraya, wife of the Shah of Persia; and Schu , the affectionate nickname that Sofia Loren reserved for him, which later became the name of her famous perfume, an icon of success and refinement.

As memorable as his creations, as unforgettable as the women who loved him. After 50 years, the legend of Schu Schuberth is back, ready to rewrite the history of glamour.

Schu is a journey into a woman’s dream, one that must feel revered like a goddess, desired and admired like a diva, beautiful and enchanting like a princess, and loved as every woman desires. Luxurious and sexy like the spirit of the “dolce vita” years, with its leading characters and unconventional behavior. The golden age in which Schuberth was a master of style, laying the foundations for the birth of Italian fashion. He loved the women he dressed, and Schu, his iconic fragrance, embodied and spread that love, leaving an unmistakable mark on every glamorous event. . Today it has returned, innovated but faithful to tradition.

Schu Schuberth is the gift for all women who love themselves and want to feel loved.